customer support

How important is the customer support in service industry?

Answer is “THE MOST IMPORTANT” factor.

As we all know, the service industry is highly dependent on the after sales support. The sales people will be hardcore sales guys. They will attract the customers through their speech and impressive way to represent their organization. But what if the support people who are responsible to provide the after sales service are not that much enthusiastic? The result will be, the customer will never come again for the future orders. The sales people’s tactics, the organization’s values will all go down. And it is highly possible that this will spread to the market too and spoil the company image in the industry. Remember, one client can make you rich and one client can make your company to the down level.

I would always advice to keep an eye on the support/service dept. to enrich their level so that your customer will never go away due to dissatisfaction. It’s the best practice (you can say hidden sales) to increase the sales of your organization.