cheap pricing

All the hosting companies are going from this bad phase. Customers ask for the cheap hosting by going through the offers made by other hosting companies. I don’t know how they provide so much at this much cheap rate. >From where will you earn? If you will not earn, how will you support? Support and service is must in this industry. And if you are not getting enough from your customer to employ a nice support team, it is the bad deal for the customer.

 

At once, you will get good deal but what if you face some problem? A long waiting queue for getting answers for your queries? Is it a good deal? Ask yourself or think yourself, in this competitive world, do you think a company can charge hi-fi amount and get a huge profit?? No it’s not possible. I have marked one thing, the company which is old enough, have not reduced their rates. They are still carrying on with their own rates and yes, not to forget with good service and support.

 

I still can’t understand why people want to compete on the basis of pricing? What will you get? Just increasing number of sites!! But will that be sufficient for your future existence? No, I don’t think so. You should never go for price competition. Try to beat your competitors by introducing new features and value addition services.

 

We always try to convince our customers about not to go for cheap hosting. Loyal customers, listen but others go away only to come back. We have very few customers who have gone away from us but not returned back. However, we don’t have any update on their hosting status, but I am sure they would have shifted from those cheap hosting provider, If not to us, to someone else.

 

But be sure, if you are charging extra – give extra. I am in the side of providing lots of add-ons or value added services to the customers. And yes, again, keep your attention on your loyal customers. They will pay you off for each and every efforts made by you.

Nice Movie

Yesterday I went for Rang De Basanti. Great movie. Must watch.

stay in touch

To retain a customer, one most important point is to stay in touch. In our web hosting industry, generally we call the customer only when their renewal is coming. This has to be avoided. You must stay in touch always with the customers.

 

Customer Turn Around

When a customer is lost, a company must do the research to know the reason behind the same. Because, as I said earlier, a satisfied customer is equal to a superb marketing representative. So is the reverse situation. If you have lost a customer, your brand image could be harmed. You may lose your future business just because one of your dissatisfied the customer.

 

Now a days, many companies concentrates more on advertising and marketing and less on product development and after sales service. They need to understand that it is a short time gain which they will achieve because of this practice. But if they want to achieve their goal in long term too, they need to concentrate on those aspects as well. I agree that short term gain is also necessary because from short term gain, you get the power for planning on long term gain.

Customer turn around

I am thinking on the way to get back the customer who would have left the organization because of some issue in the past. The issue could be sheer misunderstanding.

Customer Satisfaction

I read a nice story some times back. Here it is...

A mechanic was removing the cylinder heads from the motor of a car when he spotted the famous heart surgeon in his shop, who was standing off
to the side, waiting for the service manager to come to take a look at his car. The mechanic shouted across the garage," Hello Doctor! Please
come over here for a minute." The famous surgeon, a bit surprised, walked over to the mechanic. The mechanic straightened up, wiped his hands on
a rag and asked argumentatively, "So doctor, look at this. I also open hearts, take valves out, grind 'em, put in new parts, and when I
finish this will work as a new one. So how come you get the big money, when you and me is doing basically the same work? " The doctor leaned over
and whispered to the mechanic ..... What did he say ???
Guess .....
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He said : "Try to do it when the engine is running".

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Here comparatively same task is performed by both the professionals. But still there is a vast difference. To handle a patient with the live heart, is definitely a tough task. Same is to handle the customer. One thing is sure when one say to handle a customer, it is not in the good time. It is definitely a hard time when it is hard to handle a customer. If you are successful to handle a customer in that time, you have retained that customer for lifetime.

And yes, you should not forget to thank that customer once the crisis is over for their co-operation and if possible, provide with a small gift or momentum which could encourage the customer to be loyal with you.

Customer Satisfaction

From last few years, I am in web hosting industry and I have noticed that in today's world, the customers are the king of market. You can cheat the customers only once. And mind it, once you cheated the customer and you have lost him permanently.

Have always tried to see the customer satisfaction. As in our industry, if your customer is satisfied, they act as your sales-person WHO PAYS YOU!!

Would like to write more on the customer satisfaction. Wait for a while and I will keep on writing on this topic. It's my favorite topic and I love to discuss on this topic.

New with this

Finally I started my own blog. I would like to be regular with this blog now.