Points to be considered for introducing a new product
1) Understand the product thoroughly
a. Highlight the important points
b. USP of the product
c. Niche market for this product
2) Prepare material for the product
a. Web site content & design
b. NewsLetter content and design
c. PR content
d. Brocher content, design and printing
3) Educate team members for the new product
4) Plan the marketing of the product and execute as per planned
5) Keep a strong watch on activities and progress
6) Prepare reports regularly, may be, either daily or weekly initialy.
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